5 Tips to Successful Company Communication
According to management expert and dean of Harvard Business School, Nitin Nohria, communication is the real work of leadership. And that doesn’t apply only to Fortune 500 companies. No matter the size of the organization, effective managers must be strong communicators to inspire and lead their teams. Unfortunately, with day-to-day business demands, communication skills are getting short shrift at too many companies. Today we’re going to give you a communication tune-up—a set of strategies and suggestions that will help keep your communications efforts on point.
1. Understand that whether you realize it or not, you’re always communicating. Your office environment, corporate culture, and treatment of customers and employees all say a lot about your company. Each of these contributes to your overall reputation in the marketplace or, if you prefer, your brand. As Jeff Bezos, founder of Amazon, says, “Your brand is what people say about you when you are not in the room.” So pay some attention to those branding elements, and make sure that the communications you telegraph are in line with your desired goals and reputation.
2. Encourage regular and ongoing feedback from managers and supervisors to employees. This should include both positive and negative, or constructive, feedback. Remember, no employee likes to be ambushed at review time with the news that he or she has underperformed or failed to meet a goal. The time to communicate this information is while the employee can actually do something to change the situation. Equally important, provide the resources necessary for your employees to make the changes and improvements you request.
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